TASK 05://

10 statements that summarise my research that identifies my positioning as a graphic designer.

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I am a multidisciplinary designer with a passion for conceptual design solutions for both international corporate brands to small scale independent clients.

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Although at the moment I want to specialise in certain areas such as editorial design and typography, I don't exactly want to restrict my design practice, therefore I challenge each brief as an individual problem to develop a solution accordingly.

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I feel that not only have I improved a lot in my design practice, I've also picked up new skills that has introduced me to areas of design that I have not previous considered. Currently my skills focus around: typography, editorial design and conceptual thinking. Areas I would like to venture into more include: branding/ identity, web design and motion graphics. I am confident with using and learning to use new design software as a source of visualising and developing my ideas.

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I enjoy working independently and collaboratively as proven from some of the briefs and my most recent collaborative side project on Christmas postcards. I feel comfortable managing my own work, aswell as overlooking and managing group work. In the future, I would like to collaborate with other creatives such as illustrators and photographers. As experienced from my short internship in HK magazine last summer, I feel confident that I can also work under a creative director as well as along side a small team of designers.

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Although I have limited industry experience, I think that a small - medium sized design studio that deals with client based work would be the most ideal first step after this course. I want to work with a team of designers and be more involved while building my own contacts for the future, working on client based work would mean that I can get involved with a variety of work that could range from corporate identity to motion graphics for a tv ident.

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Currently, I am still in the process of deciding on what I'd like to specialise in, there I do not have a specific market group to target. Although I like to work with and collaborate with a range of different clients. I feel that a successful design solution between the client and the designer requires a close relationship, therefore my potential clients will be restricted to be within the country that I'll be working at.

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I don't really like long term commitments therefore location wise, I'd like to try out as many different places as possible, in which case I feel that internships would be the way forward in achieving this. Areas of interest at the moment include major cities such as Berlin, Hong Kong, Tokyo, New York City and London. Travelling and working in different places for short periods of time would offer the advantage of building a relationship with other designers aswell as a range of other potential clients.

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I am aware that design is an extremely competitive industry, therefore I will need to establish myself as a unique designer. I do not want to be associated with a particular style as this is not how I want to work. More importantly, I want to promote myself as a designer who would provide a professional design practice towards creating relevant design solution while building an understanding and relationship of the client's needs.

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As it is a competitive industry, I will need to let the design world know who I am and what I do as a designer. Aswell as promoting myself through an online portfolio, gaining experience from different companies through internships and acquiring contacts is essential. I would like to collaborate more with other creatives towards hosting an exhibition in the future, as this would be a good method of attracting potential clients and designers in the future.

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Ideally, I would like to work in a range of design studios of different locations and sizes before venturing into a freelance designer or even work collaboratively with a couple of other creatives. My ultimate aim is to work my way towards creative directing, which would require years of experience before I can even start thinking about this.